As the publishing world descended on London this April, I was fortunate to speak twice at this event.
On 13th of April at 2:30 pm, I was on a panel called:
The Book As A Brand Platform
“In the digital age of opportunity, publishers have more in common with other content creators than ever before. Licensing across platforms is a key to success as consumers engage with content through a breadth of media. Attend this session if you want to leverage the content you create to form new alliances.”
A freelance journalist was in the audience and wrote up a round-up here: https://heatherwrites.co.uk/2016/04/13/lbf16-the-book-as-a-brand-platform/
On 14th of April, at 11:30 am, as Part of the CMC’s now annual Rights Exchange, I spoke on a panel called:
We examined current trends and do some forecasting about what’s in store for the industry over the next five years.
Hope to see you at LBF next year!