Tag Archives | books

Reality, virtually.

Today is World Book Day, a day to celebrate books, reading, and our favourite characters. It’s a chance for children to relish in the imagination that reading emboldens. And despite competition from TV, games, and tablets, reading endures as an entertainment art form.  But it’s getting more competition. As evidenced by January’s Consumer Electronics Show in Las Vegas, […]

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mipcom 2016 (Sat Oct. 15, 2016)

I had the honour of speaking this year at the annual mipJr market in Cannes as part of mipcom. For the uninitiated, mipcom is the global market for tv shows…it’s how your favourite television show gets to your screen. It was great to see so many friendly faces there! Mipcom Seminar Saturday 15 October 2016 – […]

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In the Wild

Years ago, as a young brand builder at Procter & Gamble, I was part of the team that launched Febreze, and led the launch in Canada. I worked tirelessly for months, bringing a core (and then ever expanding) team of like-minded people together to get this new-to-the-world product category to market. The night before “SOS” […]

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Neurotic is the New Black

“Don’t judge a book by its cover.” That’s what we’re told. And yet, what do people actually do? Of course they do. We’re visual thinkers and take cues from book jackets to guide our decision making. Books are actually a lot like fashion (or a fashion accessory); readers have to want to be seen reading […]

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Hay Fever

I played my first Hay Festival this week! If you don’t know, Hay is like the Glastonbury for books…or the ComicCon for literature. It’s a huge festival in a tiny town. The organizers (who must be super organised) set up a tent city in a  field, complete with bookshops, bars, restaurants, a swishy green-room, and […]

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Reading Not Speeding

You’d have to be locked in the truck of a car to avoid the “news” of Jeremy Clarkson’s suspension from the wildly popular Top Gear TV show for allegedly striking a producer. Now, I don’t know Mr. Clarkson personally, though I don’t care for his public persona (he basically strikes me a a bully), but […]

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Ray Got Me Reading

This weekend I learned with great sadness that Ray Montgomery (you may know him as R.A.Montgomery), founder and author of the Choose Your Own Adventure books passed away this week.  His publisher shared a full obituary, which you can (and should!) read here: http://www.cyoa.com, but I thought I’d share my experience with Ray…. Because Ray got me […]

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Reading Your Fears

Halloween is a time to celebrate the scary and play with our fears. For one night, we can place aside our real fears (Ebola, climate change, school shootings, terrorism) and focus on ghosts, ghouls and zombies. But it’s only one night a year. What about the other three hundred and sixty four nights? Fortunately, we’ve got books. […]

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