Years ago, as a young brand builder at Procter & Gamble, I was part of the team that launched Febreze, and led the launch in Canada. I worked tirelessly for months, bringing a core (and then ever expanding) team of like-minded people together to get this new-to-the-world product category to market. The night before “SOS” […]
Tag Archives | publishing
I appeared at the Byte the Book event, focusing on maximizing the value of content rights. The report of the event is here: http://www.bytethebook.com/news/report-2 Byte the Book is a digitally-powered literary salon for movers and shakers in the digital, publishing, and content world. The monthly events are held in some of London’s swankiest private members clubs.
Right now, most of the children’s book world is in Bologna, Italy. The rest of us are busy writing! For the uninitiated, the annual Bologna Book Fair is a massive market in children’s book rights. Sarah McIntyre has done a groovy blog post on it, which you can read here. It’s like a big […]
I’m thrilled to share I’ve now entered the future of storytelling and have joined wattpad! And to get started, MetaWars 1.0: Fight For The Future is now live on wattpad! Now, if you don’t know wattpad, it’s like a global camp fire for storytelling. It’s been referred to as the youtube of writing. I think that’s […]
On the 10th of June, I’ve been invited to join the Children’s Book Circle discussion on “Should Authors Be Marketers?” at the Discover Children’s Story Centre in Stratford. I’ll be sharing the podium (though not clear if there will be a podium or not) with uber-agent Julia Chuchill (AM Heath)… …and talented author (and former […]
Today marks the kickoff of the annual London Book Fair – the annual marketplace for the global publishing business. Whatever book you’re reading now, chances are it debuted at LBF last year. Like London Fashion Week, MIP, tiff, or the Cannes Film Festival, LBF is a taste-making trade fair – the place where the entertainment […]