Author Archive | Jeff Norton

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CMC (July 5, 2016)

I had the pleasure of speaking at the annual Children’s Media Conference in Sheffield, this year helping budding writers and producers craft the perfect show bible. The “bible” in TV parlance is the document that tells everyone what the show is. It’s an essential document, and is the tool that ensures everyone on the show, from […]

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On stage at the Sharjah Festival

Sharjah Reading Festival

I’m writing this from Sharjah, UAE, where I’ve been invited to speak and participate in the annual Sharjah Children’s Reading Festival. I must admit, I had no idea what to expect, but even my highest expectations have been surpassed. This festival is for the people, to inspire and encourage families and children to read. I […]

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crush

Keeping The Beat book deal

With London Book Fair kicking off today, I’m thrilled to share some very exciting news…. The book (which in the UK is) known as DRUMMER GIRL… …will now be published in the U.S. & Canada by a brand new YA imprint called KCP Loft with a snappy new title: KEEPING THE BEAT KCP Loft is the […]

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I will travel to Olympia in that exact airplane!

London Book Fair 2016

As the publishing world descended on London this April, I was fortunate to speak twice at this event. On 13th of April at 2:30 pm, I was on a panel called: The Book As A Brand Platform “In the digital age of opportunity, publishers have more in common with other content creators than ever before. Licensing […]

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hey, that's me on PopJam!

Pop Jammin’

Who needs a new social network? I don’t know about you, but between twitter, Facebook, instagram, and YouTube (confession: I’m not on snap chat), I feel a bit too social. So I was initially reluctant when the good folks at Super Awesome purchased the Pop Jam app and invited me to become a “channel.” But […]

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spot the ponies!

In the Wild

Years ago, as a young brand builder at Procter & Gamble, I was part of the team that launched Febreze, and led the launch in Canada. I worked tirelessly for months, bringing a core (and then ever expanding) team of like-minded people together to get this new-to-the-world product category to market. The night before “SOS” […]

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Byte the Book (March 22, 2016)

I appeared at the Byte the Book event, focusing on maximizing the value of content rights. The report of the event is here: http://www.bytethebook.com/news/report-2   Byte the Book is a digitally-powered literary salon for movers and shakers in the digital, publishing, and content world. The monthly events are held in some of London’s swankiest private members clubs.

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Learning from Pixar…from the Inside Out

(note: the following post was originally published on LinkedIn on February 29th, 2016) Watching Pixar take home the Oscar for Best Animated Film reminded me that we all have loads to learn from Pixar Animation Studios. Much has been written and celebrated about their creative process, including in Ed Catmull’s must-read book (‘Creativity Inc.’), but […]

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