Author Archive | Jeff Norton

I will travel to Olympia in that exact airplane!

London Book Fair 2016

As the publishing world descended on London this April, I was fortunate to speak twice at this event. On 13th of April at 2:30 pm, I was on a panel called: The Book As A Brand Platform “In the digital age of opportunity, publishers have more in common with other content creators than ever before. Licensing […]

Continue Reading 0
hey, that's me on PopJam!

Pop Jammin’

Who needs a new social network? I don’t know about you, but between twitter, Facebook, instagram, and YouTube (confession: I’m not on snap chat), I feel a bit too social. So I was initially reluctant when the good folks at Super Awesome purchased the Pop Jam app and invited me to become a “channel.” But […]

Continue Reading 0
spot the ponies!

In the Wild

Years ago, as a young brand builder at Procter & Gamble, I was part of the team that launched Febreze, and led the launch in Canada. I worked tirelessly for months, bringing a core (and then ever expanding) team of like-minded people together to get this new-to-the-world product category to market. The night before “SOS” […]

Continue Reading 0
xlogo.jpg.pagespeed.ic.ZHdTHRX1Rr

Byte the Book (March 22, 2016)

I appeared at the Byte the Book event, focusing on maximizing the value of content rights. The report of the event is here: http://www.bytethebook.com/news/report-2   Byte the Book is a digitally-powered literary salon for movers and shakers in the digital, publishing, and content world. The monthly events are held in some of London’s swankiest private members clubs.

Continue Reading 0
inside-out-pixar-disney

Learning from Pixar…from the Inside Out

(note: the following post was originally published on LinkedIn on February 29th, 2016) Watching Pixar take home the Oscar for Best Animated Film reminded me that we all have loads to learn from Pixar Animation Studios. Much has been written and celebrated about their creative process, including in Ed Catmull’s must-read book (‘Creativity Inc.’), but […]

Continue Reading 0
Harper Lee makes the Value Systems of her world startlingly clear.

Literary Legacy

Yesterday, I learned that author Harper Lee had died. I’ve never met her, and actually know very little about her personal life, but she gave to us a literary gift in To Kill A Mockingbird that will outlive us all. I first read the book in high school, when soon-to-be adult views on the world […]

Continue Reading 0
Screen Shot 2016-02-08 at 09.00.01

Kidscreening

This week I’m in Miami for the annual Kidscreen Summit, flying the flag for AWESOME… In it’s second year in Miami (used to be NY), Kidscreen has become a global meeting place for people making content for kids (and kids at heart). It’s part conference (Mary Coleman of Pixar is the keynote speaker) and part […]

Continue Reading 1
OK, we both need a shave.

Bulking up

If you’ve been following this blog, you know that I’m obsessed with creating characters, stories, and worlds. I love writing fiction because it’s an organic process, probably the purest expression (after oral storytelling) of story. But I’m also a relentlessly visual thinker and I love the creative collaboration that happens in television (as opposed to the loneliness that […]

Continue Reading 0
Kidscreen-779x400

Kidscreen (Feb 8, 2016)

I had a great time speaking at the annual Kidscreen Summit on Feb 8th, on a panel called HOW TO TRAIN YOUR CREATOR. All of the details are here: http://summit.kidscreen.com/2016/sessions/67414/howtotrainyour/ The official blurb is: “There’s sometimes a tension in the kids industry between singular vision and creative collaboration. So how can you get the best out of an […]

Continue Reading 0
OriginalTheatricalStarWarsPoster-thumb-550x869-41517

The Force Awakens

So, today is kind of a big day. If you’re like me, a child of Star Wars, this is the day you’ve been waiting for since the mid 80’s. I must admit, I was excited (and then ultimately disappointed) by the prequels, but nothing like the excitement in store for JJ’s take on Lucas’ world. […]

Continue Reading 0